A free, fully narrated course originally built for athletes, parents, coaches, and future agents, but designed for anyone ready to define who they are and how they show up. No lectures, no busy work, and nothing that feels like school. Learn how to build visibility, own your story, navigate NIL (or any opportunity), and turn your experience into something scalable. Start with the Readiness Assessment to see where you stand.
TAKE ASSESSMENTCollege athletes aren’t just signing NIL deals, they’re building brands, landing endorsements, and shifting the power dynamic in sports. But here’s the bigger truth: you don’t have to be an athlete to get noticed, land partnerships, or build something profitable. You need clarity, consistency, and a presence that makes sense in today’s market.
This course helps you get there, if you're navigating NIL, launching an offer, or figuring out how to show up with purpose.
Her Court is her space, built on clarity, power, and control.
Her Agent is anyone who represents her with respect, not authority.
This isn’t just about athletes. It’s about creators, leaders, and women navigating systems that weren’t made for them.
It’s about ownership, alignment, and showing up on your own terms, with support that reflects who you are and where you’re going.
But it’s not just about sports. It’s about visibility, value, and the shift happening across culture, business, and media.Â
This isn’t a trend. It’s a recalibration.
Global Revenue Surge
Women's sports are projected to generate $2.35 billion in global revenue in 2025, a 25% increase from 2024, with women's basketball expected to contribute over $1 billion.
Advertising Investment Boom
Advertising spending on women's sports reached $244 million in 2024, a 139% increase from the previous year, reflecting a surge in corporate investment and cultural momentum.
The Warm-Up is a modern course created by Digital marketing & SEO strategist Tia Jones. Originally built for athletes and future agents, it’s now a resource for anyone ready to define their voice, build a brand, create a digital homebase, publish with purpose, and shape an offer rooted in real value.
The Warm-Up isn’t just for athletes, it’s for those helping others find direction, opportunity, and power in today’s fast-moving sports and media space.
Start by taking the assessment to see where you stand.
This is practical strategy, not academic fluff. A fully narrated, multimedia course built for action. It blends elite-level sports management and modern marketing so you can show up with purpose, represent with confidence, and create real value from day one.
TAKE ASSESSMENTYou don’t need a law degree, a sports management title, or industry connections to play a powerful role in this space. If you want to become an agent, manage talent, advise on NIL, build athlete brands, or launch your own business or platform, this course gives you strategy, tools, and real-world guidance from people who’ve done it. It’s built for anyone ready to lead, support, or create something with lasting impact.
Behind-the-scenes insights from the course, tips for aspiring agents, parents, and athlete advocates, and first access to exclusive interviews and bonus materials. Stay in the game. Lead from wherever you are.
Get started today before this once in a lifetime opportunity expires.
