Athletes, parents, coaches, and future agents are all welcome. Access is only available after you complete the Readiness Assessment.
The Warm Up
A free, 5-lesson narrated course that shows you how modern athlete representation really works, NIL, branding, and what today’s agents actually do.Â
What Is The Warm-Up?
It’s a course that shows you how to start with the brand, not the deal. You’ll learn how to represent the athlete beyond the stats, and how NIL flipped the power dynamic. It breaks down what colleges don’t teach, real-world success stories, and the actual tools agents use. This is where power turns into paychecks.
POWER PLAY 1
Brand the Person, Not Just the Player
Help your athlete lead with identity, not just stats or highlights.
POWER PLAY 2
Where Your Brand Lives
Break down where your athlete shows up online, and what needs fixing.
POWER PLAY 3
Don't Rent, Own Your Reach
Control the channels. Stop relying on social platforms you don’t own.
POWER PLAY 4
Publish Like You Mean It
Use content to build authority, attract opportunities, and stand for something.
POWER PLAY 5
Sell What You Know, Not What You Hold
Teach athletes how to turn knowledge and experience into income, no merch needed.
Who Is This For?
This Free Mini Course Was Created For:
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Aspiring sports agents
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Athlete mentors and coaches
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Parents managing NIL deals
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College reps, interns, and sports media students
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Athletes who want to understand how reps should think
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Build An Athletes Brand
Learn how modern sports agents navigate today’s NIL era. This course doesn’t just explain the role, it shows you how to do the work:
- Build an athlete’s brand from the ground up
- Publish, promote, and package their story for visibility and reach
- Use platforms like Opendorse, LaunchBreak, Apollo, etc.
- Understand how NIL deals are sourced, valued, and negotiated
- Prepare athletes before anything is pitched or posted
- Turn personal experience into digital products that generate income
- Grow influence without needing a license or agency job
This course is for all genders.
If you're serious about representing athletes, this is your starting point, built on real strategies and actual results.
Start with The Warm-Up, a free 5-lesson, narrated intro course with lessons, real examples, and audio clips from industry leaders.
5 Power Plays to Prep for Her Court, Her Agent
Use these Power Plays to refine your thinking, sharpen your strategy, and start approaching the game like a modern sports agent.