Learn what it really takes to represent athletes in the NIL era, build real brands, and think like a modern sports agent. The Warm-Up is a free 5-lesson intro course leading into Her Court, Her Agent: How to Become a Sports Agent for Women.
Get Free Access to 5 Real Lessons on
Modern Athlete Representation
The Warm Up
Featuring NBA’s first female official, Violet Palmer,
Get Straight Answers Unfiltered.Â
What does it really take to earn respect in this industry?
Violet Palmer, the first woman to officiate in the NBA, answers that and more inside The Warm-Up. Her unfiltered audio clips are short, direct, and come from someone who’s lived it.
You don’t need an hour-long interview to get the truth. Click the video on the left to watch the clip.
Violet didn’t just break into the league, she changed it.
Watch her in action below and see why her perspective carries weight in every conversation about athlete identity, NIL, and power.
What Is The Warm-Up?
It’s a free 5-lesson course that shows you how modern sports agents actually think and work. You’ll learn how to start with the brand, not the deal, represent the athlete beyond the stats, and understand how NIL flipped the power dynamic. We cover what they don’t teach in college, break down real-world success stories, and the tools and platforms agents are using. This is where power becomes paychecks.
POWER PLAY 1
Brand the Person, Not Just the Player
Help your athlete lead with identity, not just stats or highlights.
POWER PLAY 2
Where Your Brand Lives
Break down where your athlete shows up online, and what needs fixing.
POWER PLAY 3
Don't Rent, Own Your Reach
Control the channels. Stop relying on social platforms you don’t own.
POWER PLAY 4
Publish Like You Mean It
Use content to build authority, attract opportunities, and stand for something.
POWER PLAY 5
Sell What You Know, Not What You Hold
Teach athletes how to turn knowledge and experience into income, no merch needed.
Who Is This For?
This Free Mini Course Was Created For:
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Aspiring sports agents
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Athlete mentors and coaches
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Parents managing NIL deals
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College reps, interns, and sports media students
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Athletes who want to understand how reps should think
STRATEGIZED FOR MAJOR BRANDS
Her Court, Her Agent: How to Become a Modern Sports Agent for Women
The Women Behind Her Court, Her Agent
Trisonya Abraham made history as the first woman to represent a No. 1 draft pick in a U.S. professional league. Her career and real-world experience continue to inspire how we think about athlete representation.
Tia Jones, a digital strategist behind campaigns for global brands, took those lessons and turned them into Her Court, Her Agent: How to Become a Modern Sports Agent for Women, an 11-week course created to show exactly how modern sports agents operate in today’s NIL era.
This course doesn’t just explain the role, it shows you how to do the work:
- Build an athlete’s brand from the ground up
- Publish, promote, and package their story for visibility and reach
- Use platforms like Opendorse, LaunchBreak, Apollo, etc.
- Understand how NIL deals are sourced, valued, and negotiated
- Prepare athletes before anything is pitched or posted
- Turn personal experience into digital products that generate income
- Grow influence without needing a license or agency job
This course is for all genders.
If you're serious about representing athletes, this is your starting point, built on real strategies and actual results.
Begin with The Warm-Up, a free 5-lesson intro course with lessons, real examples, and audio clips from Violet Palmer.
STRATEGIZED FOR MAJOR BRANDS
5 Power Plays to Prep for Her Court, Her Agent
Before you begin Her Court, Her Agent: How to Become a Modern Sports Agent for Women, use these Power Plays to refine your thinking, sharpen your strategy, and start approaching the game like a modern sports agent.