Made for Creators, Athletes, and Everyone Driving Their Brand.

Brand Mission

Her Court Her Agent exists to equip the next generation of athlete and creator advocates with the tools to lead with clarity, strategy, and real-world impact. We prepare agents, mentors, coaches, and brand builders to support athletes and creators through every stage of their journey, from branding and monetization to negotiation, visibility, and legacy-building.

We train those who shape the future to lead it.

Brand Vision

To build a diverse, equity-driven community of modern representatives who reflect and amplify the voices of the people they support. We champion meaningful partnerships between agents, athletes, creators, and the systems around them, so that representation isn't just visible, it's effective, lasting, and transformative.

Start with Clarity. Move with Strategy.

The Warm-Up is a free, fully narrated intro course for creators, athletes, parents, coaches, and aspiring agents. It breaks down what NIL, brand-building, and representation actually mean, without hype, gatekeeping, or outdated thinking.

It’s designed to help you move with intention before the contracts, sponsors, or spotlight show up.

Move at your own pace. Use what’s helpful. Come back when you’re ready to build.

Whether you’re showing up for yourself or supporting someone else, The Warm-Up gives you real-world tools and a clear path forward.

Since 2021, athletes have been able to legally monetize their name, image, and likeness (NIL). That shift created space for a new kind of influence, one that includes brand deals, merch, appearances, digital content, and more.

But standing out takes more than being talented. It takes a foundation.

Inside the course, you’ll learn how to:

• Define your brand and voice

• Build your online presence with intention

• Pitch aligned brands and collaborators

• Publish content that resonates

• Use the same tools top marketers and reps rely on

• Avoid common missteps that slow people down

You’ll also hear from a veteran digital marketing and SEO strategist who’s helped people across sports, content, and business build real visibility, without chasing trends or faking it.

To get started, you’ll take the Readiness Assessment. It helps us put you on the right track based on where you are and what you're ready to build.