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Why Long-Term Brand Thinking Beats Quick NIL Payouts athlete endorsements nil branding women in sports Jul 09, 2025

Some athletes treat NIL like a race to the nearest check. But the smart ones? They’re building legacies.

Name, Image, and Likeness deals have created a surge of opportunities for college and high school athletes. However, chasing fast money can come at a cost to long-term value and credibility. Tha...

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