Want More NIL Deals? Join These Name, Image, Likeness Platforms

If you're an athlete looking to land more NIL deals, you already know the big platforms: Opendorse, OpenSponsorship, and MOGL. Each one helps brands discover you, but simply creating a profile isn’t enough. Here's how to get the most out of each platform, and why The Warm-Up can help you turn visibility into real opportunity.

Step 1: Sign Up for the Right NIL Platforms

Don't put all your eggs in one basket. Each NIL platform attracts different types of brands and deals. Signing up for more than one makes you easier to find.

Here are the top platforms worth joining:

Opendorse – Lets you showcase your stats, connect with schools and brands, and manage deals in one place.

OpenSponsorship – Connects athletes with brands across sports, fitness, and lifestyle. Works globally.

MOGL – Focuses on simplifying athlete-brand partnerships, with tools for campaign management.

Icon Source – Offers no-fee sign-ups for athletes and lets brands search by audience, sport, and engagement.

The Players NIL – Offers education and resources to help athletes build their brand, understand NIL, and access sponsorship opportunities.

Why Join More Than One?

Maximize your visibility

• Be found by more brands searching across different platforms.

See what deals other athletes are getting

• Understand what types of partnerships are happening and what brands are paying for.

Compare your social stats and content style

• See how your profile stacks up and what you could improve.

Learn what works (and what doesn’t)

• Study what high-performing athletes are doing, and what to avoid.

Get access to more opportunities

• Being on multiple platforms increases your chances of landing real deals.

Step 2: Don’t Stop at the Platform, Build Your Presence

Once you're visible, the next step is standing out. That’s where The Warm-Up comes in.

The Warm-Up is a free course built for athletes navigating NIL, branding, and digital presence. Whether you're active now or retired, it helps you:

• Discover your identity beyond the sport
  • Figure out what matters to you and how you want to show up.
• Build your personal brand with intention
  • Shape how others see you based on who you are and where you're going.
• Set up a digital homebase (not just social media)
  • Own your presence with a landing page or site that tells your story.
• Publish with purpose
  • Create content that reflects your values, not just trends.
• Shape a digital offer that you can monetize
  • Turn your knowledge, experience, or passion into something people can buy now or in the future.

How to Stand Out on NIL Platforms

Creating a profile is step one. Making it count is next. Here’s how:

• Write a standout bio
  • Focus on who you are, what you care about, and what makes you unique.
• Prioritize your stats
  • Make sure your performance metrics are accurate and up to date.
• Publish quality content
  • Brands look at your feed. Share content that reflects your values, goals, and story.
• Highlight past collaborations
  • Showcase any brands you've worked with or causes you support.
• Respond professionally
  • Reply promptly and clearly to messages from brands or agencies.

These small steps separate you from the pack and show you're ready to partner.

Make Brands Pay Attention

Most athletes aren’t taught how to brand themselves or build something that lasts beyond game day. Even fewer know how to show up in a way that makes brands pay attention.

The Warm-Up fixes that.

You'll learn from veteran agents, branding experts, and fellow athletes. You’ll see how to:

Stand out on NIL platforms

• Make your profile clear, professional, and aligned with what brands are looking for.

Avoid common mistakes

•  Skip the things that make athletes look unprepared, like empty bios, low-quality posts, or inconsistent messaging.

Attract the right deals

• Get noticed by brands that actually align with your audience, sport, and values.

Monetize your expertise

• Turn what you know, your experience, mindset, or training, into something you can sell now or later.

You’ll also be invited to join a free community where you can:

• Ask questions
• Share your experience
• Answer prompts that get featured in content and blogs (with credit to you)

HCHA Last Words: Sign Up, Then Step Up

Start with the platforms. Get visible. But don’t stop there. The Warm-Up is how you build the kind of presence that brands and followers want more of. Join The Warm-Up for free and make sure your NIL visibility turns into long-term value.