Blog

The rise of Name, Image, and Likeness (NIL) deals has transformed the way student athletes can profit from their athletic careers. Since 2021, the NCAA has allowed college athletes to monetize their presence through endorsements, brand deals, and various other opportunities. While this is an excitin...

The arena of college sports has drastically changed since the introduction of Name, Image, and Likeness (NIL) deals, offering student-athletes the opportunity to monetize their personal brand. However, with this newfound freedom comes a variety of challenges, especially for athletes at smaller schoo...