Blog

The arena of college sports has drastically changed since the introduction of Name, Image, and Likeness (NIL) deals, offering student-athletes the opportunity to monetize their personal brand. However, with this newfound freedom comes a variety of challenges, especially for athletes at smaller schoo...

Some parents treat youth sports like a full-time job. They're at every game, every practice, emailing coaches, fighting for playing time, and posting stats like they’re running a PR agency. And maybe they are. Because in today’s world of NIL deals and early college recruiting, being a "sports parent...

From Invisible to Intentional: A lot of athletes are told to "build their brand."

But no one really tells them how. They hear things like "post more," "be yourself," and "get your name out there."

That sounds good on paper. Until you open Instagram and realize you have no idea what to say, what ma...