Blog

Mental training in youth sports is no longer optional. It’s necessary. Yet ask ten different parents of athletes about it, and you’ll get ten different reactions, ranging from enthusiastic support to complete skepticism.

If you're a sports parent, you've probably already thought about your athlete’...

Some parents treat youth sports like a full-time job. They're at every game, every practice, emailing coaches, fighting for playing time, and posting stats like they’re running a PR agency. And maybe they are. Because in today’s world of NIL deals and early college recruiting, being a "sports parent...