Blog

Five years ago, the question was whether athletes even needed a social media presence. In 2025, the question is which platform builds the best brand: Instagram or TikTok?

For athletes seeking NIL opportunities, brand partnerships, and long-term influence, this decision is crucial. So do their paren...

Name, Image, and Likeness, NIL, is not a trend. It’s a new era of athlete empowerment, opportunity, and financial potential. And no, it wasn’t created by the NCAA or college football insiders. It was forced into existence by athletes and courts demanding basic rights: the ability to profit from what...