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NIL isn’t just a college issue anymore. Across the country, high school athletes are starting to cash in on their name, image, and likeness, but only in states where it’s allowed.

Just like with college NIL rules, each state sets its own policies for high schoolers. Some states give student-athlete...

NIL regulations aren’t standardized, each state decides its own rules for how college athletes can profit from their name, image, and likeness.

States with Active NIL Laws

According to the Business of College Sports NIL Tracker (updated September 2024), 32 states have passed their own NIL legislat...

From Invisible to Intentional: A lot of athletes are told to "build their brand."

But no one really tells them how. They hear things like "post more," "be yourself," and "get your name out there."

That sounds good on paper. Until you open Instagram and realize you have no idea what to say, what ma...